PMTA Updates

What Is PTMA and How It Will Affect Vaping

What is the PMTA?

Everyone within the vaping community has at least heard about the PMTA, but most are unsure of what products could be affected. In May 2016, the FDA passed a deeming rule that stated vape manufacturers would adopt the application process that cigarette and smokeless tobacco manufacturers go through. The PMTA is a Premarket Tobacco Application where any vape juice created or altered after November 8th, 2016 (and all pre-filled pods and cartridges containing any flavors other than tobacco and menthol no matter when they are created) must have an application in by September 9th to continue producing the products. 

The PMTA gives the FDA an opportunity to allow or deny a product based on; how it’s marketed, what's in it, the risk and benefits it must, the general public, if the product prevents use of a current tobacco product, if it may persuade a non-tobacco user to attempt it, and the procedures of the manufacturing. 

What is Considered Tobacco? FDA's Deeming Rule

What is considered a tobacco product in this instance is covered by the FDA’s “Deeming Rule.” The Deeming Rule includes; cigarettes, cigarette tobacco, rolled tobacco, smokeless tobacco, including the components, parts, and accessories of these products. The FDA recently added to the deeming rule, which now includes the following products: ENDS (electronic nicotine delivery systems), e liquid, cigars, pipe tobacco, hookah and the accessories of these products. 

99% of all vaping products will have to go through PTMA, including: all nicotine levels of all vape juices, including tobacco and unflavored, along with all vaping accessories that are distinctly designated for use in tobacco products. The products that are not covered by the PTMA are any accessories not plainly produced for use in tobacco products including; wire, cotton, batteries, and VG/PG. 

The Review Process 

  1. Pre-meetings
  2. Acceptance
  3. Filing
  4. Review
  5. Action
  6. Postmarket Reporting

The PTMA review process is time-consuming; and this application can take up to three years to complete.

How Does This Affect Vapors? 

With the deadline rapidly approaching, you will start to notice significant changes within the vaping industry. Some fan favorite brands may have to stop manufacturing due to insufficient funds, or research. While some favorite brands may apply for the PMTA, the FDA can still deny some flavors, causing them to be discontinued. Another momentous part of the PMTA is the packaging of most companies is going to change as a part of the requirements. 

Now, some of you may wonder which of your favorite vape juice/hardware brands are going forward and doing the PTMA, and as of right now we know of a few brands that have chosen to go this route. Below we will go into each brand that has announced they are going through with the PMTA’s so that you can keep as up-to-date as we are on what brands are starting/continuing the process. 

Air Factory E Liquids

Air Factory E Liquids have changed from their well-known 100ml bottles, which are dropping some flavors and adding some new ones along the way. With a few vape juices going through a name change - including Mystery switching to Mix Berry and Kookie Krunch switching to Creamy Crunch - you will also have various flavors to choose from to satisfy your cravings. Ranging from delightful fruity vape juice flavors to unflavored vape juice - which will aid in creating out-of-this-world clouds - these vape juices will rock you to your core. Air Factory E Liquids has also fully absorbed Salt Factory under the name of Air Factory Salts. 

One Hit Wonder E Liquids

One Hit Wonder E Liquids is going to keep their fan-favorite ‘Man’ series. This series ranges from dessert flavors including Army Man that will have your taste buds begging for more to fruity flavors including Island Man that will have your taste buds in a frenzy from your first puff to your last. With an ample fan-base of their outstanding flavors, One Hit Wonder is dedicated to keeping the flavors that you know and love. Moving forward with their main ten flavors, One Hit Wonder will be sure to have your taste buds dying for more. 

Vapetasia E Liquids

Vapetasia E Liquids is moving forward with submitting all of the delightful vape juice flavors they currently have for PTMA. Continuing on with their 100ml collection but now only offering 12 mg nicotine level in the original Killer Kustard flavor, Royalty Two, and Milk of the Poppy. For those of you who use their salt nicotine line you may have already noticed, but at the beginning of 2020, they did discontinue the Killer Kustard Lemon Salt and the Killer Kustard Honeydew Salt, however all of the other flavors that fans know and love will still be around. Vapetasia E Liquids has been bringing their loyal customers scrumptious vape juice flavors ranging from deserts to lemonade, and they plan on doing this for a long time to come. 

Naked 100 E Liquid

Naked 100 E Liquid has not released much about what they are doing with the PTMA's, however they have confirmed they are going through the process and that Naked 100 is here for the long haul. This vape juice company has been producing premium vape juices for some time, and they certainly don’t appear to be going anywhere. Naked 100 has countless vape juice flavors going from desert to fruity or rich tobacco vape juice flavors. 


SMOK has released a public statement saying that they are going to comply with the FDA. In the statement, they only state they have submitted applications for multiple SMOK-branded ENDS products. As they haven’t said which products they have put the application in for, we are all holding our breath to see if our favorite SMOK products are going to make the cut. With each and every one of the SMOK-branded products you will find that they have a powerful output with outstanding clouds. Which of your favorite SMOK devices are you hoping to continue to be on the market?

7 Daze (Reds E Liquids)

7 Daze E Liquids, the well-known manufacturer of the outstanding Reds E Liquids, will be moving forward with the PTMA’s. Recently late in 2019 and early into 2020 7 Daze has changed from their familiar glass bottles to plastic 60ml bottles. 7 Daze E Liquids has been providing their loyal customers with out of this world flavors for quite some time and with every new outstanding flavor you try you will be able to taste the delicious red apple base. 

Bad Drip Labs

Bad Drip E Liquids has chosen to send in the PTMA with their outstanding line of vape juices. Ranging from fruity to desert, these vape juices will have your taste buds begging for more and more. These flavors arrive in a 60ml pill bottle container with a chubby gorilla bottle inside filled with outstanding vape juices that you won’t want to stop puffing on. Bad Drip E Liquids will keep you on your toes and have you begging for more with every puff you take. 

Kilo E Liquids

Kilo E Liquids has submitted not only their new 60ml and 30ml salt nicotine line for the PTMA's but they created these new flavors with the intent that they will glide through the process. These vape juices have the same great flavor that you have come to know from Kilo E Liquids, just with a new variety of flavors! Try these outstanding vape juices at our rock bottom prices today! 


With most parts of the vaping industry in a frenzy trying to get everything together to ensure they are able to move forward after September 9th, here at West Coast Vape Supply we would like to keep our customers as updated as possible about what will be affecting the vaping industry. The PTMA will be changing the vaping industry as we know it, and we will be keeping you as updated as we are!

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