Generic Vape Juice

What Is In Vape Juice?

Though the vapor products industry continues to evolve, there isn’t a lot that has changed about vape juice. Sure, there have been some innovative formulations, such as salt nicotine, sub-ohm salts, and the quickly emerging formula, Tobacco Free Nicotine. However, traditional vape juice remains the same as it did a decade ago. What’s fascinating about this is that even though thousands upon thousands of people continue to use it, the majority of them have no clue what’s in it. And, for those that think they know what’s in it, most of them have been misinformed.

In this addition to our blog, we’re going to share how people have been misinformed, what is in vape juice, and the latest innovations in vape juice. This will not only explain who is spreading the misinformation about vape juice but also why they are. It will also share the ingredients that are in the vape juice you buy, and what other vape juice options that are currently available to you. Please, follow along and learn.

The Misinformation

When we refer to the majority of vapers, we aren’t talking about the enthusiasts that are vape or die, or even ones building cloud chasing coils; we’re referring to the ones that simply need the nic fix, the everyday vaper that just switched from tobacco cigarettes within the last 1-3 years. Those vapers make up the majority, especially since disposable vapes surfaced onto the market. When you ask the majority of vapers the ingredients that are in vape juice, most of them will tell you the most obvious answer, nicotine, and flavoring. If they’ve done a little homework, they may even tell you that there are propylene glycol and vegetable glycerin in it as well. More often than not though, they’ll tell you an ingredient in vape juice is also water, and that couldn’t be further than the truth.

Wrong Vape Juice Ingredients

The media has continuously shared that water exists within vape juice, though it doesn’t. Since they have such a large platform and can reach millions of people at a time, this misinformation spreads. There are even infographics being created that shares a bottle of vape juice that contains water, so you can see how easy it is for the everyday vaper to be misinformed. To clear this discombobulated information from compromising other vapers thinking, we’re here to set the facts straight and share what is in vape juice, once and for all.

What Is In Vape Juice?

While you may think it’s some wild and scientific formula that some nerd cooked up in his underground laboratory, it isn’t. Well, the whole nerd part may be true, since Hon Lik (the inventor of the e-cigarette) is quite the nerd. The formula is quite easy to create, in fact, and anyone could do it with a few ingredients. There are just four ingredients that make up vape juice, and we’ll list them below.

Vape Pink Vape Juice

Propylene Glycol

Propylene Glycol is a solution that is an organic compound and is safely used with a range of products, such as cosmetics, foods, and medicines. It is used in vape juice to both dilute the solution when mixed with its other ingredients and to carry flavors. It is a thin liquid that is nearly odorless, tasteless, and provides the “throat hit” you experience when vaping.

Vegetable Glycerin

Vegetable Glycerin is a solution that is an organic compound as well, and it too is safely used in cosmetics, food, and even pharmaceutical products. Similar to Propylene Glycol, Vegetable Glycerin also acts as a diluent and/or filler. However, it is thicker, captures moisture molecules, and allows for a dense vapor product without the same throat hit as its counterpart.


Nicotine is a toxic liquid that is derived from tobacco. It acts as a stimulant in small doses. It is used in vape juice but in a more diluted form.


The flavors that are used in vape juice are ones that are specially formulated for vaping. They often come with a Propylene Glycol base and are diluted at a specific percentage to ensure an enjoyable experience. There are many flavor options available on the market, some made with natural ingredients and others made with chemicals to replicate specific tastes.

The Evolution of Vape Juice

Vape juice has certainly evolved, although the original formulation remains the same for the most part, using propylene glycol, vegetable glycerin, nicotine, and favor. Though the structure of the ingredients remains the same, the nicotine selection has not. Vape juice started off using freebase nicotine with a higher percentage of propylene glycol. It then went to freebase nicotine vape juice with a higher percentage of vegetable glycerin, something we refer to as sub-ohm vape juice. Next came nicotine salt vape juice, sub-ohm salt vape juice, and the most recent is tobacco-free nicotine vape juice, which uses synthetic nicotine.

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