Naked 100
Naked 100 is one of the most established American e-liquid brands, launched in 2013 by USA Vape Lab in California. Known for clean, single-note and multi-note fruit flavors that taste like the fruit they're named after, rather than sweetened candy versions.
The lineup splits into four sub-brands: Naked 100 (original freebase fruit, 60ml at 0mg/3mg/6mg), Naked 100 Menthol (same fruit with a menthol finish), Naked 100 Cream (fruit and cream blends), and NKD 100 Salt (30ml salt nicotine at 35mg/50mg for pod systems). "Naked 100" and "NKD 100" are the same brand, just different product lines.
Every bottle here is authentic, sourced through USA Vape Lab's authorized distribution. If you're new to the brand, Hawaiian POG is where most vapers start; a full brand breakdown and flavor family guide is further down this page.
- Naked 100 launched in 2013, produced by USA Vape Lab in California. One of the most established American e-liquid brands.
- Freebase Naked 100 comes in 60ml bottles at 0mg, 3mg, and 6mg for sub-ohm devices.
- NKD 100 Salt runs 30ml bottles at 35mg and 50mg for pod systems.
- "Naked 100" and "NKD 100" are the same brand, different product-line names.
- Every bottle here is authentic, sourced through authorized distribution.
Who Is Naked 100?
Naked 100 is one of the longest-running American e-liquid brands, launched in 2013 by USA Vape Lab out of California. The brand made its reputation on a simple idea: strip away the gimmicks and let the fruit speak for itself. Where a lot of the market was chasing dessert stacks and complex flavor layering, Naked 100 built its lineup around clean single-note and multi-note fruit blends that delivered exactly what the label said, and did it consistently bottle after bottle.
That consistency is why the brand has stayed in the conversation for over a decade in an industry where most e-liquid names come and go inside three years. Flavors like Hawaiian POG (passion fruit, orange, guava), Really Berry, and Amazing Mango have become genuine reference points for what those profiles should taste like in a vape.
Why Naked 100 Still Holds Up in 2026
Plenty of first-wave e-liquid brands from the mid-2010s have faded, either because their flavor development stagnated or because their quality got inconsistent as the company scaled. Naked 100 didn't. The core lineup is largely unchanged from launch, and that's a feature, not a bug. When a customer buys Hawaiian POG in 2026, it tastes the way it tasted in 2016, which is exactly why long-time vapers keep coming back to it.
The brand has also expanded thoughtfully rather than diluting itself. NKD 100 Salt gave the flagship flavors a proper pod-system format. Naked 100 Menthol and Naked 100 Cream added menthol and dessert variants without displacing the fruit lineup. It's been a controlled evolution rather than an aggressive line extension chasing every trend.
Naked 100 vs NKD 100: What's the Difference?
Short answer: same brand, different product lines. "Naked 100" is the original freebase e-liquid line, in 60ml bottles at lower nicotine strengths for sub-ohm devices. "NKD 100" is the shortened brand name used on the salt nicotine line, which comes in 30ml bottles at higher nicotine strengths formulated for pod systems.
| Naked 100 (Freebase) | NKD 100 Salt | |
|---|---|---|
| Bottle size | 60ml | 30ml |
| Nicotine strengths | 0mg, 3mg, 6mg | 35mg, 50mg |
| Nicotine type | Freebase | Salt nicotine |
| Best device | Sub-ohm tank, box mod | Pod system |
| VG/PG ratio | 70/30 | 50/50 |
The flavors themselves largely overlap, so if you love Hawaiian POG in the freebase 60ml, the NKD 100 Salt version delivers the same profile in a format built for your pod system. Which one you want depends entirely on your device.
The Naked 100 Flavor Families
The lineup breaks into four distinct sub-brands, each with its own approach.
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What Makes Naked 100 Different From Other Fruit E-Liquids?
A lot of fruit e-liquid on the market leans hard on sweetener and candy notes, which reads as "fruit-flavored" more than actually fruit. Naked 100's development philosophy has always been the other direction: a Hawaiian POG that tastes like the actual fruits it names, a Really Berry that reads as a genuine berry blend rather than a berry-flavored candy.
That restraint is a real acquired taste for some vapers. If your palate is used to heavily sweetened e-liquid, Naked 100 can taste "thin" at first. Give it a few tanks. The brand's reputation is built on vapers who came to prefer that cleaner profile once they got used to it.
Why Buy Naked 100 from West Coast Vape Supply?
Naked 100 is one of the most counterfeited e-liquid brands online, exactly because it's so well-known. Fake Hawaiian POG shows up on marketplace listings regularly, usually cheaper than the real thing and delivering a completely different (and worse) product. We source every Naked 100 bottle through USA Vape Lab's authorized distribution, so what's in the bottle matches what's on the label.
We've carried this brand since our early days, and it remains one of the most consistent, reliable e-liquid lines in the industry. If you're not sure which sub-brand or strength fits your setup, reach out and we'll walk you through it.
Frequently Asked Questions: Naked 100 Vape Juice
Is Naked 100 the same as NKD 100?
Yes. NKD 100 is the brand's shortened name, used across their salt nic line and disposable products. Same brand, same manufacturer, same flavor profiles. The naming just varies by product line.
Who makes Naked 100 e-liquid?
Naked 100 is produced by USA Vape Lab, a California-based e-liquid manufacturer that launched the brand in 2013. The brand is made in the United States and has been sold through authorized retailers since launch.
What nicotine strengths does Naked 100 come in?
Naked 100 freebase e-liquid is available in 0mg, 3mg, and 6mg strengths in 60ml bottles. NKD 100 Salt is available in 35mg and 50mg salt nicotine strengths in 30ml bottles. Specific strength availability varies by flavor.
What's the difference between Naked 100 freebase and NKD 100 Salt?
Freebase Naked 100 is designed for sub-ohm tanks and higher-wattage devices, with a lower nicotine strength for direct-lung vaping. NKD 100 Salt uses nicotine salts formulated for pod systems and low-wattage devices, delivering higher nicotine more smoothly for mouth-to-lung vaping.
What is Naked 100's most popular flavor?
Hawaiian POG, a blend of passion fruit, orange, and guava, is generally considered Naked 100's flagship flavor and one of the most recognized fruit e-liquids in the industry. It has been part of the brand's core lineup since launch.
Is Naked 100 vape juice made in the USA?
Yes. Naked 100 is manufactured by USA Vape Lab in California and has been produced domestically since the brand's 2013 launch.
One of the most established American e-liquid brands, still making the same clean fruit lineup it built its reputation on over a decade ago. Every bottle here is authentic, sourced through authorized distribution, and shipped fast from California. Shop above, and reach out if you'd like a recommendation on which sub-brand or strength fits your setup.