Keep It 100 E Liquid Ejuice Vape Flavors
Keep It 100 launched in 2014 and pioneered affordable, large-format e-liquid, made by Liquid Labs in New Jersey. Every flavor pairs a short code name with a nickname: Blue (Blue Slushie, the original flagship), Pink (Pink Burst), FTC (Krunchy Squares), MLOW (Mallow Man), Fusion (Kiberry Killa).
The catalog's grown well beyond those five originals, plus newer additions like Purple (OG Purp) and Orchard (Apple Cider Donut). Also home to Slapple, a collaboration with 7 Daze's Reds Apple line.
New to the brand? Blue Slushie is the fair starting point. Every bottle here is authentic and sourced through authorized distribution. See all brands.
- Keep It 100 launched in 2014 and pioneered affordable, large-format 100ml e-liquid.
- Made by Liquid Labs in New Jersey, in a GMP-certified facility.
- Every flavor pairs a short code name with a descriptive nickname, worth knowing before you shop.
- Also home to Slapple, a collaboration flavor with 7 Daze's Reds Apple line.
- Every bottle here is authentic and sourced through authorized distribution.
What Is Keep It 100?
Keep It 100 launched in 2014 with a simple idea that turned out to matter a lot: e-liquid shouldn't cost as much as it did. At a time when sub-ohm devices were burning through juice faster than ever and prices hadn't caught up, Keep It 100 released big 100ml bottles at a fair price and genuinely changed customer expectations across the whole industry. It's made by Liquid Labs, a New Jersey manufacturer with a GMP-certified facility, and the brand's late founder James is credited with the original vision that got it there.
The name itself is the mission statement: straightforward, honest flavor, no unnecessary gimmicks. That focus on getting the fundamentals right rather than chasing trends is a big part of why the brand has stuck around as long as it has.
Why Every Flavor Has Two Names
You'll notice every Keep It 100 flavor is listed with a short code name and a descriptive nickname in parentheses, like Blue (Blue Slushie) or MLOW (Mallow Man). Both refer to the exact same product. Here's what's actually behind the originals, the five flavors the brand launched with:
- Blue
- Blue Slushie. The flavor that put Keep It 100 on the map, a blue raspberry slush profile that's still one of the most recognized in the category.
- Pink
- Pink Burst. One of the original five, a bright, punchy berry flavor.
- FTC
- Krunchy Squares. A cereal and milk flavor, one of the originals.
- MLOW
- Mallow Man. A marshmallow flavor, one of the originals.
- Fusion
- Kiberry Killa. A berry blend, one of the originals.
Beyond the original five, the catalog's expanded quite a bit: Purple (OG Purp), Orchard (Apple Cider Donut), Maui (Maui Blast), Foster (Nana Foster), plus variations on the Blue Slushie theme like Trop Blue, Summer Blue, and Iced Blue.
Also Home to Slapple
A genuine collaboration between Keep It 100 and 7 Daze's Reds Apple line.
Why Buy Keep It 100 from Us?
Every bottle here is authentic and sourced through authorized distribution. Not sure which code name matches the flavor you're after? Just ask, we're happy to help you decode it.
Frequently Asked Questions: Keep It 100
Who makes Keep It 100?
Keep It 100 is made by Liquid Labs, an e-liquid manufacturer based in New Jersey. The brand launched in 2014 and is credited with pioneering large, affordable 100ml e-liquid bottles.
Why do Keep It 100 flavors have two names?
Keep It 100 pairs a short code name with a descriptive nickname for each flavor, such as Blue (Blue Slushie) or FTC (Krunchy Squares). Both names refer to the same product.
What is Slapple by Keep It 100?
Slapple is a collaboration flavor between Keep It 100 and 7 Daze's Reds Apple line, combining both brands' signature apple styles into one e-liquid.
A decade-plus of straightforward, honestly-priced flavor, and the brand that changed what a fair price for e-liquid looks like. Take a look above, and reach out if you need help decoding a flavor name. Shipped fast from California.